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Learn The Truth About The Real Estate Industry

What Are Buyers Looking For In Real Estate Agents?

Buyers can’t be bundled all in one bucket. Experience and criteria are distinct and each client needed must be processed individually. First-time buyers require more help and attention. 

More Experienced buyers often want more details. Most want transaction-based support, document analysis, and decision-making help. 

In a holiday home market, buyers need even more help. Most holiday home markets are in rural, inland, or beachfront. These areas have very stringent environmental, construction, and building codes. Out-of-area buyers require professional support to guarantee they don’t buy anything with secret potential concerns. 

If you represent buyers in other niche areas of real estate types, they seem to focus mostly on your experience and local business awareness. Also in condominium real estate, condominium rules (body corporate rules) and financial details are highly significant. A first-time condominium buyer will benefit immensely by you explaining how condo association fees are structured and calculated and how they can be adjusted in the future, increasing ownership levies. 

Investors also reach out when they require a great deal of industry awareness. What they trust is an aggressive strategy to help them identify successful investment opportunities and negotiate expertise to help them gain the cheapest offer. They strongly trust a real estate specialist who can spot details they might have overlooked and bring them to their attention before an investment close.

What Do Buyers Value From Real Estate Agents And Brokers?

Private Sellers simply want to sell their house easily and at the maximum selling price possible. It’s also true that sellers are less dependent on their agents or Brokers for help in the process. They want exposure through advertising but the Internet has changed the game with DIY advertising. 

Some times, they are most likely to choose to negotiate a reduced commission with nearly comparable marketing choices. This is less accurate at high-end luxury real estate but still, concerns when quoting a full-service commission. 

Sadly, modern online “review and referral” platforms are generating some false beliefs from clients. One such commercial had buyers excited that “their agent sold their home for far more than their asking price in two days.” 

It’s a direct quote from a Television commercial. Professionals know the seller either had an easy job in a seller’s market or undervalued the property listing.

Key Takeaways

  • You might be tempted to avoid a real estate agent, save the commission, and just sell your home yourself—also known as “for sale by owner” (FSBO).
  • While tempting, in most cases the risks of going it alone likely outweigh the benefits.
  • Risks include having few potential buyers (let alone qualified buyers), making emotional decisions, not knowing how to negotiate properly, and not having enough free time to dedicate to finding a buyer.
  • One of the biggest risks of FSBO is not having the experience or expertise to navigate all of the legal and regulatory requirements that come with selling a home.


Here are a few skills and talents of real estate agents that home buyers and sellers said they valued most above other skills: 

  • Honesty, Integrity
  • Strong knowledge of purchasing procedures 
  • Responsiveness
  • Stong updated knowledge of the real estate market 
  • Effective communication abilities 
  • Negotiating skills 
  • Authority in the area

There are many other values, including people’s skills and technological skills, but the above are the most We’ve calculated the value of the Internet, so why would technology skills be minimal? Many times it’s how you ask a question. Let’s remember the value of responsiveness and communication skills. If their first weeks of contact with you were via the Internet and e-mail, then there will be a need for some technical expertise. 

Whether or not your marketing includes such core skills, any potential repeat and referral business needs to focus on doing the best in these areas.

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